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How To Pivot Your Business to E-Commerce

6 tips for moving your goods and services online.

In 2018, global e-retail sales amounted to $2.8 trillion. If that isn’t enough to blow you away, projections show that global e-retail sales are going to grow to up to $4.8 trillion by the end of this year. Let IdeaBox help you build your brand's e-store today!

1. Find Your Niche

E-commerce refers to the buying and selling of goods or services using the internet. Offering an assortment of products at your digital store is a no-brainer, but you’ll also need to differentiate yourself from the pack. Consider which services you’ll use to market your offerings, like virtual demonstrations, Zoom consultations and webinars.

2. Select Your Marketplace Online store solutions help you control brand identity, provide your staff with marketing materials across the globe and provide a platform for your consumers to purchase your products. Choose a comprehensive eCommerce solution that allows you to group your print, promotional and digital marketing components in a single platform. We provide you access to the latest technologies so you can enhance your marketing communications and provide your staff direct, continuous access to your products and services.

3. Consider Pricing Strategy During these difficult economic times, consumers have less discretionary spending and are trying to pinch their pennies. In order to earn their business, you should have clear pricing and consider incorporating deals into your offers, such as free shipping, first-time order discounts, referral incentives and bulk-buying specials.

4. Create Engaging Content Don’t just sell to your customers – give them a reason to care about your online presence. Transform window shopping into a digital experience by producing high-quality content like captivating product images, video tutorials and blogs rich with information that can help their business.

5. Outsource Shipping Dealing with logistics to get products to customers can be time-consuming and costly, especially if you have a small staff or you’re a one-person shop. Allow a third-party fulfillment center, like the IdeaBox, to store inventory, distribute customer orders and help scale your business.

6. Promote Yourself Don’t wait for customers to find you. Market your platform on social media by joining groups and engaging with brands and influencers so your target audience notices you. You should also send email blasts to your current customer base informing them of your transition to e-commerce.

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